Branding isn’t your logo or the colours on your website. Your brand is a living breathing organism. It’s your mark in the world. It’s the soul of your business. It provides intriguing clues to what you offer. It tells people why you do what you do. And it makes them feel like they’re part of a special tribe, pack, squad or gaggle.
Yet many biz owners spend more time and money on the least important element of brand creation, which is…Read More›